With an ever-growing ocean of mobile apps on the App Store and Google Play, businesses face the challenge of actually putting their app in front of their target audience. There is now a plethora of alternatives for all apps on the market, and with heavy competition, gaining your desired level of exposure can be quite a task.
Big Brands Are Already On It
It is clear that the big brands have already made the investment in this increasingly-important wing of their businesses. Search for some of the biggest brand names on Google and you will likely be presented with a link to download their mobile platform. However, you don’t have to have colossal marketing budgets to achieve this. If you want to quickly move your app up the search engine results, you can hire affordable SEO consultants, or follow our advice below.
#1: Include brand name in app title
It is of paramount importance that your brand name features prominently in the app’s title. Not only will it help users to identify your brand, but it will also give you various SEO benefits. For one, your brand name will feature throughout different pages in the App Store. Secondly, the title of your app will often act as anchor text in link, which will pass on a substantial amount of ranking power.
#2: Link to app from your desktop site
No matter how good your app is, it is not much use if your customers are unaware of it. Be sure to include a link to your app, inviting visitors to download it, in a central place on your main desktop website. This can be in the sidebar on the homepage, in the footer, or anywhere else that is on clear display to your visitors.
#3: Utilise brand name-rich anchor text
As any SEO agency will inform you, keyword-rich anchor text, although frowned upon by Google, will help you to rank for specific keywords. When linking from your main site to your app, be sure to include the most important keywords. Think about linking from your brand name, or one or two of the main words which describe what your business is about.
Do not let your app sit at the bottom of the pile. A little investment in SEO can go a long way!
