In a post-pandemic world, the rise in virtual and remote working seems unlikely to slow down, and online events like webinars are becoming more and more indispensable. No matter your background or industry, webinars are one of the most valuable marketing tools available to brands and businesses, mainly because they present opportunities to personally engage with large audiences and gain important feedback.
Webinars can, if done well, encourage continued engagement, foster buying journeys, and stimulate growth. They can build your brand, generate leads, and establish you within your industry. With webinars becoming more popular with a wide variety of businesses, it’s vital that your webinars capture and retain audience attention, standing out in the crowd. So, how can you create fantastic webinars with real results?
What makes a webinar ‘successful’
Firstly, a successful webinar isn’t as simple as throwing a few slides together. In fact, to get the best and most lasting results from your webinar, there are a range of things to consider. Webinars allow presenters to easily reach a wide range of potential clients and customers from a single location, and present a vital opportunity to build relationships.
So, you must understand your audience’s needs, whilst also clearly communicating your brand and vision. A webinar should be engaging, entertaining and attention-grabbing, and the best webinars will deliver targeted information efficiently, simultaneously keeping audiences absorbed and interested.
Since audience participation enhances engagement, you should resist the temptation to cram too much information into endless bullet-pointed slides. Instead, you can include interactive elements like polls, surveys and questions. You should also consider the value of an aesthetically pleasing and stimulating experience, which audiences will genuinely enjoy. Perhaps most crucially, webinars should always stimulate growth and continued engagement from audiences. This all sounds like a big challenge, but it is one with solutions.
The relevant software and technologies
This is where specialised webinar platforms like ON24 can help, optimising the benefits of the webinar model and offering custom-built solutions to challenges. Specialised software seamlessly incorporates analytics and personalised support to help you present webinars with ease.
User-friendly and simple to navigate, specialised software makes it easy to upload, modify and deliver webinars. It’s equipped with data-gathering facilities, giving businesses the chance to know and understand audiences better and build their webinars accordingly.
Software like this personalises webinar experiences, helping you to create custom-built, brand-driven experiences which match your aims and desired outcomes. It’s a brilliant way to help you to optimize your webinars, driving real results, and making them dynamic, interactive and engaging, as well as visually pleasing.
For instance, you can choose to create live or simulation webinars, or choose an on-demand option which allows audiences to pause, rewind and fast-forward in their own time. This kind of software is data-rich and insight driven, and captures data and analytics in relation to your audience, meaning that the content of your webinars will be perfectly designed to encourage audience follow-up. Ultimately, webinars built with the help of specific software can turn audience engagement into real and lasting results for your business.