Anger. Frustration. No, that has nothing to do with my sign. It does have everything to do with the extremely annoying advertising placement within this app. I loved the features of this app and I can ignore to standard bar advertisement that you see in many free apps. But what I can’t ignore is the in your face, automatic start up of a video advertisement. I want peace and quiet when I sit to read my daily horoscope, but I can’t have that with this app. As soon as you tap the “horoscope” section the user is blasted with a video. The minute you tap out of the video, it takes you to a web page advertisement. Only then can you actually read your horoscope. This is a huge turn off for me. I understand app developers are in it to make money and that the free ones need ads, but I do not understand the need for forced placement. It makes the app ugly.
The app itself is great. There is a lot of valuable information there about the various signs. When a user taps the sign, it will go to another screen. There is a pretty good detailed description of the sign. It gives a list of strengths, weaknesses, who they are compatible and not compatible with, the quality, color, flower, element and other miscellaneous information. It is easy to use and figure out, but I just can’t get over that advertising. It is because of that slight flaw that I won’t be using this app as a daily horoscope.
