Diageo recently announced the release of a new iPhone app for its cocktails site, thebar.com. With 83 percent of adult consumers conducting party planning research before they even leave home – this app gives them the chance to be responsible master mixologists and the ultimate party planners, whether they’re looking for tips before heading to the store, en route, within the store, or even at their favorite bar. Available on the the iTunes US App Store and developed by leading mobile marketing agency Phonevalley, the app is compatible with all iPhone, iPod Touch, and iPad devices in the US.
For additional details on the app’s features as well as images and video, visit: www.taylorpr.com/thebar_iphone
