Wouldn’t it be great if the online world was a little more straightforward? There’s so much to contend with these days, so much information flowing around, so much stuff to engage with, that it can all get too much. Especially if you’re attempting to promote yourself somehow via social media (there’s a debate to be had there, as social media itself is almost exclusively a self-promotional tool, whether you acknowledge it or not…), the options can seem intimidating. You need to reach as many people as possible, and to do that, you have to have about ten different plates in the air. Enter SocialPoint, a social media streamlining app that empowers you to stay connected; but only on your own terms. Recently updated to a shiny new interface, it’s free and out now for iOS and Android.
According to the developers, the SocialPoint mission statement is to help users ‘make sense’ of the constant flow of information they receive on a daily basis. The app combines your data from Facebook, Twitter, LinkedIn, Instagram, Google+, Tumblr, and a couple of others whose logo I don’t recognise. They have a pretty smart little posting feature, which allows users to post one time from multiple accounts or simply post once from one individual platform. They’ve also incorporated all the interaction side of social media, ‘likes’, ‘retweets’, ‘favourites’ and a host of other words invented in the last five years, together in one place, providing complete user functionality on the main feed of the app. Essentially, you can see all your online feedback simultaneously, which is certainly a time-saving bonus!
Though it’s been out for sometime, SocialPoint has recently undergone a complete design overhaul, smoothing out a few bugs and adding some new features along the way. The result is an impressively smooth interface that makes it simple to streamline the different facets of your social media presence. There’s a tendency for apps of this nature to get overcomplicated, and understandably so when they’re trying to corroborate many different platforms – what a relief then, that SocialPoint keeps it nice and simple.
In terms of more advanced features in the new-look SocialPoint, a standout addition for me is the filter option, which allows you to customise how much you see of each provider. This works well because you can be selective to your advantage; if you’re a Graphic Designer say, you can highlight Instagram, Tumblr and LinkedIn for your virtual feedback, ignoring the oversaturated Facebook and text-friendly twitter. If you’re a self-promoter striving to streamline your output to maximum effect, or if you’re looking for a simple, easy solution that’s going to make your casual online life a lot less chaotic, allow me to point you in the direction of SocialPoint.