When working in marketing, the key to success is to always be one step ahead – ahead of your competition and ahead of the game. A good marketer easily recognizes an opportunity when he sees one, but even more important than spotting an opportunity is taking advantage of it. This is where technology comes in: thanks to the plethora of apps and services out there, it is now easier than ever to set the wheels in motion. Here are 10 top apps to serve your needs as a marketer.
The first step in finding the perfect opportunity is determining what people are interested in, and this is where TrackMaven comes in. TrackMaven is a web-app that allows you to monitor what’s trending on social media channels, allowing you to adapt your products and marketing strategy to fit the bill. It can also be a great tool to spy on your competition and see how they’re doing.
Dubbed as “a platform of ideas worth spreading”, TED is the perfect place to look for inspiration. TED talks are held by some of the world’s most influential people, and there’s a lot you can learn from them. Whether you’re looking for some in-depth knowledge in your field of work, or some new angles on related fields, TED talks will definitely help you widen your horizons. You can install the TED app on your smartphone and listen to some inspirational TED talks while you’re travelling or commuting – perfect use of your free time.
Once you have your ideas in place and you’re ready to get started, VWO is the place to start. The service is an A/B testing software that will allow you to set up multiple versions of a landing page, and easily determine which one works the best, so you can set your plans in motion and gather the best results in no time.
Autosend is an all-in-one platform that will allow you to monitor your website visitors’ behavior, and trigger certain actions based on the visitor’s actions. As a marketer you already know that customers don’t like to be treated like masses of people, but rather as individuals, and Autosend is the perfect tool to help you do so. Paired with VWO, Autosend can do wonders for your marketing campaigns.
So you’ve found the winning combination – why not spread the word? Buffer is a tool that allows you to monitor and manage multiple social media channels, all from one place. You can track customer engagement and interaction, but also schedule posts for a later time.
Hemingway is a content-oriented app that will help you write better texts, whether we’re talking about landing pages, product descriptions or social media posts. The app indicates the readability level of your written content, and offers valuable suggestions for improving it to make it easily readable, concise and to the point. Your visitors will appreciate your attention to details.
Text may be important, but let’s not forget that an image is sometimes worth more than a thousand words. The best part is that you don’t even need advanced image manipulation knowledge to obtain images that can tell stories – Canva is here to help. With an easy and intuitive interface, the Canva app allows you to create professional-looking images on the fly.
Mention is a powerful platform that can monitor various social media channels and give you in-depth information about who is talking about your business and brand, and what they’re saying. It’s important to know how the world sees you, and Mention is the perfect app to find out.
Nimble is a contact management app that will allow you to easily keep track of all your contacts by pulling all the information you have on them and placing it all in one place. Whenever you access a contact, you get a profile that contains all the information you have on the person, as well as all your interactions, so you’ll never have to miss details and look for the context behind a certain interaction again – it’s all there.
As a marketer you send tons of emails on a daily basis, but chances are you receive even more. Use Unroll.me to avoid having to spend valuable time digging through your inbox every time you need to find an important email. Just enable Unroll.me and let it do its job, and your email inbox will be clean and organized in no time. Important emails are kept in the inbox, while unimportant ones are archives in a separate folder for later viewing.
By Jason Phillips and Conosco.com!